Welcome to the Founder's Blog

A blend of business, storytelling, and intentional oversharing.

I come from a long line of storytellers.

I grew up listening to stories of struggle, vision, responsibility, community, and the kind of wisdom that isn’t written in books, but passed down through yarns, feeling, and time.

This space, The Female First Founder’s Blog, is where I share my learnings as a former athlete, a business founder, and now as a coach working with female athletes and business founders.

This blog, and the podcast, feel like modern-day storytelling. They allow me to connect ancient ways of learning and knowing with modern digital platforms. It is my way of practicing what I preach: story, connection, and courage in real time.

Reading or listening to this blog and podcast is honestly the best way to know: do you want to work with me, and with Female First?

I believe deeply in building real relationships with the people you do business with. So this is my way of saying, here I am. This is how I think, reflect, question, grow, and build. And from there, you get to decide if this is a space for you.

Why I stayed quiet, and why I don’t anymore

For too long, I did not voice my story or opinions. I thought it was unprofessional, and as a woman, and a First Nations women, I felt like I always had to be “extra” professional just to get a look in. I worried being authentic, and leading from my feminine or cultural strengths it would cost me opportunities, especially if someone disagreed with me or my approach. What I now see so clearly is that by not being authentic, being the chameleon, with my energy and intentions, I was attracting people who aligned with the performance, not the purpose.

No surprise, those relationships and opportunities didn’t last. They began feeling off after a few months, because they were never built on truth.

Things only began to shift when I nervously started showing up as myself. Not the polished version, but the real version. I started sharing where I was at in the present moment. And the right people finally began to find me.

Those relationships felt natural. They were energising. It felt like rocket fuel.

So I took the evidence, and I did it again. I shared more. I lost people who didn’t align, but more importantly, I made space for those who did.



Now, I continue to share my stories, learnings, and experiences in the hope of finding the women who feel deeply connected to this kind of work.

What you can expect from me

I will overshare.

I will build deep relationships.

I will be your greatest cheerleader and your honest accountability coach.

And in return, I will share both the successes and the failures, from the past and in real time. Because I am not the expert, and I never want to be. I want to keep learning, and keep sharing those learnings.

The first lessons I want to offer you

Start talking. Tell people what is on your heart. This is the fastest way to learn who is really in your corner, and to allow new opportunities and new people to find you.

Accept where people are at. Sometimes, those who cannot support you are not lacking love, they may simply lack capacity, tools, or understanding. That can be hard for them too. You can love them, and still let them go if you have to. I relearn this one monthly.

Remain open. What you voice now will grow, change, and evolve. That is the whole point. If what you believe never shifts or deepens, you may have been playing too safe, or talking to the wrong people.

I often say I hope what I write here embarrasses me in ten years. Not because it was untrue, but because I will have grown. I will be wiser, clearer, and more experienced. That is the point.

Someone once asked me, what if you write something now that contradicts who you become in ten years?

My answer is this: growth is a beautiful thing.

This is the spirit of this blog. Raw, reflective, brave, always learning. Not perfect, but deeply real.

Welcome. I am glad you are here.

Big Love, 

Libb